the BBC, they get it

ok -- i've had that plug for "The BBC" over there on the right for a while now. but what do i mean by that? i mean this;

"Richard Sambrook, director of the BBC World Service and Global News Division, told a conference the broadcaster's prominent use of video and other material contributed by ordinary citizens signaled that the BBC was evolving from being a broadcaster to a facilitator of news.

"We don't own the news any more," Sambrook said. "This is a fundamental realignment of the relationship between large media companies and the public."

Sambrook likened the increasing use of user-generated news material to a sports game in which the crowd was not only invading the field but also seeking to participate in the game, fundamentally changing the sport."

Now when is the Church going to start gettin' it?